“From live streams to runway shows to an arms race on social media platforms, brands are seeking the halo of innovation that comes from inspired online programming. However, most fashion brands still approach digital as a series of pet projects rather than presenting a coherent multi-platform strategy. Although 94 percent of brands in the Index have a presence on Facebook, one in five still lacks e-commerce capability.”
—Scott Galloway
http://l2thinktank.com/research/fashion-2011/ (via createthegroup)
